Beautiful You

A dystopian novel set in the near future where a lunatic Musk type seeks to control women and their purchasing behaviour through a huge range of super-addictive sex toys. Yes, it sounds mental and mostly is.

It romps along in typical Palahniuk style, and there's a twist at the end as usual. Read it in a few days.

I liked it, although it could have been better as it got stuck a lot of the time in explaining the sex very scientifically and when it wasn't scientific in description, it dropped into mad mysticism.