UX Strategy
Ratings2
Average rating4
15
Ratings2
Average rating4
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Reviews with the most likes.
I expected that the book was deeper; it was very basic as it explained e.g. the difference between qualitative and quantitative data and showed basic concepts like a business model canvas, etc.
If you never heard about such things or never really digged into business model creation and product validation processes, it does a decent job in explaining it. While some of the concepts were new and I didn't hear about, the majority was not, so I didn't take away much from it.
