{"version":"1.0","type":"link","provider_name":"Hardcover","provider_url":"https://hardcover.app","cache_age":86400,"title":"Influence: The Psychology of Persuasion","url":"https://hardcover.app/books/influence","description":"Influence, the classic book on persuasion, explains the psychology of why people say \u0026quot;yes\u0026quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.\r\n\r\nYou\u0026#39;ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.","author_name":"Robert B. Cialdini","author_url":"https://hardcover.app/authors/robert-b-cialdini","thumbnail_url":"https://assets.hardcover.app/edition/18322754/c2025cc19ab98ad6979e1df0aad8af610d712f3c.jpeg","thumbnail_width":329,"thumbnail_height":500}