{"version":"1.0","type":"link","provider_name":"Hardcover","provider_url":"https://hardcover.app","cache_age":86400,"title":"Small Data: The Tiny Clues that Uncover Huge Trends","url":"https://hardcover.app/books/small-data","description":"Hired by the world\u0026#39;s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.\n\nLindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…\n\n• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.\n• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.\n• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.\n• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.\n• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.\n• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.","author_name":"Martin Lindstrom","author_url":"https://hardcover.app/authors/martin-lindstrom-b2e4d6e8-7ff6-4a10-ae30-cc805c03de30","thumbnail_url":"https://assets.hardcover.app/edition/14025834/b1e785e6-9265-48be-9062-d9335b076bb9.jpg","thumbnail_width":1679,"thumbnail_height":2560}