Inside Apple
Ratings13
Average rating3.4
15
Ratings13
Average rating3.4
In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
Reviews with the most likes.
This book provides a very interesting view inside Apple. Given the sources cited, it appears to be fairly accurate, but it would be impossible to tell for sure. The authors perspective on Apple products and the company seems pretty balanced. The only thing I'm not sure about are some of the conclusions he draws about the future of the company. He certainly is entitled to express an opinion, but I'm not sure I agree with it. He also portrays his opinion as if it were quite likely and agreed to by other pundits. Still, this was a good read.
