Just enough research
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In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch. Erika Hall has been working in web design and development since the late 20th century. In 2001, she co-founded Mule Design Studio where she directs the research, interaction design, and strategy practices.
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Series
17 primary booksA Book Apart is a 17-book series with 17 primary works first released in 2010 with contributions by Erin Kissane, Luke Wroblewski, and 31 others.
