Ratings8
Average rating3.8
I loved this way more than I expected. It was quite a page turner. My takeaway from this book is just how hard it was to actually make something like the MCU and how Kevin Feige really deserves a lot of the credit for it. This book in general is pretty pro-Feige; for good reason - a large portion of the book sets up a conflict between the scrappy, entertainment-minded underdog Kevin Feige and billionaire toy-minded, petty Marvel CEO Ike Perlmutter who is basically a real life cartoon character.
The difference in philosophy between these two makes the behind the scenes drama really compelling, and made me really respect Feige as a conciliator with great patience and his eyes on the goal. Ike Perlmutter is the worst.
Beyond that, though, there was also just a lot of cool information about the various MCU projects; and the book offers a pretty compelling reason why Post-Endgame has not been working out very well for them. In fact, Robinson et al made me cautiously optimistic for upcoming MCU content for the first time in a little while due to how recent changes have affected Marvel. We'll see how it goes.
Overall, highly recommended for MCU fans, film fans, or just people who want to know about how Hollywood/the film industry etc works.