Pattern Recognition

Cayce Pollard has an acute sensitivity to logos and advertising. She uses her sensitivity as a consultant who can determine the effectiveness of corporate logos and advertising. After a business meeting she is hired by her contractor to seek out the origin of something called the footage, a mysterious film that is being released piecemeal in random sequence on the internet. Case, who has been avidly following the footage and the attendant speculation of its origins and meaning agrees to the task.

When I read William Gibson I sometimes feel like I've been dropped in a dark alley and I'm following Gibson's footsteps with the hope that if I catch up I can grasp all that is going on in the story. I say this not as a criticism because Gibson creates such a vivid world that the reader (or at least this reader) intuits the story from context. Definitely worth a read.