We talk about sex all the time - in magazines, blogs, television series, jokes, sermons, movies, ads, fashion, podcasts, and porn. We're obsessed with sex, but who are the major brands that shape our daily experiences with sexuality? Where are the reputable, trusted voices?
Andrea Barrica's Sextech Revolution is equal part educational exploration of the corporate side of sexual health and equal part call to action to found your own start-up in the space.
The author clearly has a lot of experience in this environment and writes in a very learned way, shaped by her own work. She has a lot of very interesting things to say about the discrepancy between funding of porn vs funding of sexual wellness, the hypocritical way sexuality is hidden in education all the while a cultural shame to discuss natural elements of the human body developed, and how the strict bias against anything sexual cripples innovation and development in professional circles.
It's a pretty thin book though and I would have wished it would dive even deeper into these things. What happens instead is that Barrica gives concrete advice for how to become proactive yourself and start building in this neglected industry. I respect that and I'm sure you can get good value out of that if that's what you're into, but it wasn't meant for me. Those parts still had some interesting stuff in it but I was definitely more in it for the other themes.
Nonetheless, I can't really give this a lower rating because this is a very informative and current book about a subject that doesn't have too much literature written about it and Barrica is clearly a top candidate for sharing that knowledge.
If the corporate side of sexual health (and pleasure) is something you're interested in and you want a modern look at it, this is definitely a worthwhile recommendation. Even more so if you're interested in becoming or already are an entrepreneur yourself.