Start with Why
2009 • 256 pages
Ratings72
Average rating3.9
15
Ratings72
Average rating3.9
The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Reviews with the most likes.
Totally inspiring and useful. Directly applicable to everything, other than entrepreunership.
This is a must-read book for any one whom wants to start a business, organisation, charity or even if you are an Author, History Researcher, Film or Podcast producer, you name it. this is your book. the moment you know your “The Golden Circle” - the why, how, and what clearly, then you know your purpose of why you are doing what you are doing and how to do it better.... now read this book and know your WHY.... Thank you Simon Sinek.
One of the top recommendations by Aaron Skonnard, I knew I had to read this one. The premise is that great leaders lead by asking why to get to the bottom of something. I hadn't realized it before, but I'd already seen Simon Sineks TED talk. His talk focuses around working from the outside in, asking questions more tied to emotion than to superficial results.
