The Four
Ratings25
Average rating3.1
15
Ratings25
Average rating3.1
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Reviews with the most likes.
Couldn't do it. Too many books I'd rather read. Not terrible, but not my cup of tea. Would love a TLDR!
The author provides some OK narratives on the big four (Google, Amazon, Facebook and Apple) but all through some anecdotes or overstretched, often remotely relevant facts. For example he stipulates that homo-sapiens were hunter gatherers (a fact) hence they like shopping and physical stores (gathering in this age), and builds a chapter on this.
Learned a lot from it. About marketing and the internet, and the 4 companies the book focused upon.
It's a bit over-dramatic, but I guess that was also entertaining.
