Traction
How Any Startup Can Achieve Explosive Customer Growth
2014 • 258 pages
Ratings10
Average rating4.2
15
How Any Startup Can Achieve Explosive Customer Growth
Ratings10
Average rating4.2
"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--
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The big takeaways here are the enumeration of the 19 traction channels and the discipline to give each one consideration. Each channel (i.e., content marketing, ads, etc.) has great examples from interviews with people who have used them successfully. The reader is urged to think: if I had to use this channel, how would I?
