What's the secret of success: brains, looks, connections? The real answer is willpower. Based on years of psychological research, this book shows how self-control is the most important factor in achieving what you want - and how you can discover the power in willpower. Whether it's ditching your usual to-do list, practicing positive procrastination or never making a decision before lunch, Willpower will teach you how to gain from self-control without pain, and take charge of your life. 'Phenomenally perceptive. Ignore it at your peril.' Stephen J. Dubner, coauthor of Freakonomics 'An instant classic . . . Willpower can help people lead better lives - be better parents, stay organized, and lose weight more wisely . . . a brilliant book.' Daily Beast 'Sinfully delicious - once you start reading, you won't be able to stop.' Daniel Gilbert, author of Stumbling On Happiness 'Immensely rewarding . . . filled with wise advice and insightful reflections.' Steven Pinker, The New York Times Book Review 'Willpower rather than self-esteem is the essential ingredient for a successful life . . . The good news is that, unlike intelligence, it is a muscle that can be exercised and encouraged to grow.' Sunday Times 'Willpower is back in fashion.' Observer'