Win Bigly
Ratings9
Average rating2.9
15
Ratings9
Average rating2.9
Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech -- a hand gesture here, a phrase there -- and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting -- the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.
Reviews with the most likes.
I felt that Scott Adams inconsistently applies his own logic while analyzing the 2016 presidential election, and I found myself objecting to his reasoning many times throughout. Nevertheless, this book still offers many good insights into the elements of effective persuasion. It's worth a read in order to understand the perspective of this unorthodox Trump defender, even if you do not walk away agreeing with him.
