Cams

The first of many marketing books that I'm going to read, kick started by a recommendation from a marketing consultant that a company I freelance for has hired. I've been brought in as a social media consultant, mainly on the back of my being friends with the business owner and the fact that I have photography and video skills and equipment. I'm going to build this into a career and will be devouring books over the next few months as I grow into my new business.

This book was a very good start to that process and I couldn't be more excited. The book is a nice length and talks about techniques that I was peripherally aware of but had never had it all laid out in a concise way. I use or have used many of the services that are mentioned (Spotify, Uber, Hotmail et al) and it's nice to have some of their strategies explained in such a simple way.

An annual listen and an utterly enthralling one. You all know the story, but you've not heard it narrated so well before, unless perhaps you've seen the Simon Callow version. Both essential and both annual.