Jab, Jab, Jab, Right Hook |
The Four Steps to the Epiphany: Successful Strategies for Startups That Win |
The Dip: A Little Book That Teaches You When to Quit |
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Hooked: How to Build Habit-Forming Products |
The Tipping Point: How Little Things Can Make a Big Difference |
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses |
Zero to One: Notes on Startups, or How to Build the Future |
The Zero Marginal Cost Society |
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A Short History of Nearly Everything |
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The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change |
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The Internet Is Not the Anwer |
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore
- Regis McKenna
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Traction: How Any Startup Can Achieve Explosive Customer Growth - Gabriel Weinberg
- Justin Mares
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Platform Scale: How an emerging business model helps startups build large empires with minimum investment |
The Long Tail: Why the Future of Business is Selling Less of More |
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The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations - Ori Brafman
- Rod A. Beckstrom
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