

Okay, yes, the title is doing...a lot. And yes, this is a business book by a man who’s completed roughly 500 merger transactions and made himself ridiculously wealthy across six publicly traded corporations. Not exactly my usual reading.
The sequel to his first work delivers what it promises: a detailed guidebook for business at scale, from partnering with global investors to integrating acquisitions without everything imploding. Tactical, specific, practical.
Fine. Fair enough. Useful!
Except...Brad Jacobs is genuinely strange, in the best possible way.
Because what I mentioned above is only the second half. The first?
Meditation practices, psychological tools for staying centred in chaos, and frameworks for reframing cognitive distortions.
The wealth-creation machinery isn’t for everyone. The bit about staying present when the whole thing is on fire? Useful regardless of your ambitions.
Strange, specific, and oddly grounding. Which I didn’t predict.
Okay, yes, the title is doing...a lot. And yes, this is a business book by a man who’s completed roughly 500 merger transactions and made himself ridiculously wealthy across six publicly traded corporations. Not exactly my usual reading.
The sequel to his first work delivers what it promises: a detailed guidebook for business at scale, from partnering with global investors to integrating acquisitions without everything imploding. Tactical, specific, practical.
Fine. Fair enough. Useful!
Except...Brad Jacobs is genuinely strange, in the best possible way.
Because what I mentioned above is only the second half. The first?
Meditation practices, psychological tools for staying centred in chaos, and frameworks for reframing cognitive distortions.
The wealth-creation machinery isn’t for everyone. The bit about staying present when the whole thing is on fire? Useful regardless of your ambitions.
Strange, specific, and oddly grounding. Which I didn’t predict.