Allen Carr

Allen Carr was a British author best known for his books on quitting smoking and overcoming various addictions. Born in London, he trained as an accountant but struggled with heavy smoking for decades, at times consuming up to 100 cigarettes a day. In 1983, after finally quitting smoking, he developed his 'Easyway' method, which emphasized changing the smoker’s mindset rather than relying on willpower. His first book, 'The Easy Way to Stop Smoking,' was published in 1985 and became an international bestseller, translated into dozens of languages and selling millions of copies worldwide. Carr went on to expand his method to address other addictions and issues, including alcohol, weight loss, sugar, caffeine, gambling, and even fear of flying. He also established a network of Easyway clinics across the globe to help people quit smoking and other habits. Carr passed away in 2006 from lung cancer, but his method continues to be promoted through his books and clinics, helping millions of people worldwide.

Sources:
Wikipedia: Allen Carr
The Guardian: Obituary, 2006
Publisher website: Allen Carr's Easyway