James C. Collins

Jim Collins is a renowned researcher and teacher who has spent over 30 years studying what makes great companies and exceptional people succeed.

He has authored or coauthored multiple bestselling books, including "Good to Great" and "Built to Last," which have sold over 10 million copies worldwide and introduced influential business concepts like Level 5 leadership, the Hedgehog Concept, and BHAGs (Big Hairy Audacious Goals).

A former Stanford business school professor who won the Distinguished Teaching Award, Collins founded a management laboratory in Boulder, Colorado in 1995 where he continues his research and advises leaders across business, nonprofit, and government sectors.

His work extends beyond corporate success to studying remarkable individuals, with his upcoming book "What to Make of a Life" exploring how people construct meaningful lives through turning points. Collins holds degrees from Stanford University and has been recognized with honorary doctorates and selection as one of Forbes' 100 Greatest Living Business Minds in 2017.