Blue Ocean Strategy
1994 • 240 pages
Ratings19
Average rating3.3
15
Ratings19
Average rating3.3
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
Reviews with the most likes.
How to open up new competitor-free environments (‘Blue Oceans') for your brands. Convincing.
Another book required for work which I also didn't care for. The first part set up the concepts, which is what I required for the project at work, the rest just kept going on and repeating the concepts, ugh!
I was gifted a hardcover copy, and purchased a Kindle edition, so I could gift the hard cover.
