Book Blurbs Unleashed

This is brilliant.
The second book of Robert's I've read and this one contains just as much gold as Ads Unleashed.

It's changed how I look at blurbs and I've spent the last 8 hours tweaking mine, with many to go.

Interesting, that after 77 books published, I thought I knew how to write a good blurb. With a reference like this, I can do so much better!

Thanks for a great reference.

There are a lot of books out there marketed towards authors.

In part, because being an author means wearing not just a few but a seemingly infinite amount of hats.

Writing book blurbs is an entirely different set of skills from writing a novel and for a lot of us, the worst part of the whole ordeal. Robert's book takes a different approach than a lot of the other blurb books on the market. Instead of approaching blurbs from the perspective of an author with anecdotal evidence or their own research into copywriting, Robert was a copywriter who writes novels.

His insight can be revelatory or reaffirming, depending on your level of knowledge. He urges critical thinking and doing your own research, which is good.

My only qualms is that there perhaps were not enough solid examples of what good copywriting and good blurbs look like and he rejects taking an authoritative voice throughout the book. I understand the reasoning here, but at the same time, he's teaching copywriting and doing a pretty good job at it.