The Cookbook: Simple Recipes. Amazing Food. All Plants.
The authors take classic dishes that they enjoyed when they ate meat and dairy and they make delicious vegan alternatives. Not too fancy. And all ingredients are available in your local supermarket. Real person meals. They also have a large social media presence too.
Their plant-based cooking videos go viral, constantly, because the food is delicious and nothing that people couldn't cook themselves. I recommend The Ultimate Chilli. It's such a crowd pleaser, and the photo of this in the cookbook is simply incredible.