This is a great book for those looking to start a business but think that somehow it may be in conflict with their general values. You don't have to be a tory to be a business person but you do need to understand business and you can be a good capitalist - and still stay loyal to your principles! Having run businesses big and small, I can't recommend this book enough. There are enough big ideas to inspire and as many practical ideas to get your through the highs and lows of pursuing your dream.