Buyology
Ratings2
Average rating4
15
Ratings2
Average rating4
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
Reviews with the most likes.
An interesting book - the reason why we consume things beyond our rational consumer behaviors - the inner works of a circuit board, which is our brain.
Sometimes - a boarding read.
While some of this book was excellent and entertaining... much of it read as Martin selling himself for the corporate machine as in “buy my services and this is why.” It's almost as if there should be a consumer version of the book and a free version that he would circulate to corporate marketing departments as an ad for himself and his services.
Still, the general themes found within Buyology are certainly eye-opening and a little frightening when you really think about it, and I feel better at least knowing the marketing that is being arrayed against me.
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