Chocolate Wars

A fantastic narration of the Cadbury journey and there was clearly a lot of research that went into it. In terms of the conclusion about the dangers of short term shareholders, I would add that going public gave benefactors liquidity (who later sold down and diversified) and that was the root cause of that problem. The story had extra interest for me as my great grandfather George Frappell came from England to Tasmania in 1921 to help set up the factory, and relatives Basil and Keith Wells worked most of their life in that plant.