Competing Against Luck
ByClayton M. Christensen,Karen Dillon,+2 more
2016 • 352 pages
Ratings11
Average rating4
15
Ratings11
Average rating4
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This DEEPLY changed my thinking. This book outlines and chronicles the Jobs Theory. Customers don't necessarily want to buy your product, but what to ‘hire for a job' in their life. Read this book if you do product development.
