Competition Demystified

Thinking about business in any other terms than defensibility is a fallacy. Even differentiation isn't a great framework. Doing things that are net positive for society that create win-win situations are the only way to win. Wherever a stakeholder loses or receives the shorter end of the stick will open a wedge for competition. Be a positive force for society, keep innovating and be the best at what you do to the point no one even comes remotely close.