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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

By
Ed Catmull
Ed Catmull,
Amy    Wallace
Amy Wallace
2014 • 368 pages

Ratings28

Average rating4.4

15
Book InfoReviews4Editions11Lists19Feed13

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” http://www.randomhouse.com/book/216369/creativity-inc-by-ed-catmull-and-amy-wallace


Reviews

Popular Reviews

Reviews with the most likes.

marcosmoret
Marcos Moret@marcosmoret

Rich in wisdom and deeply humanistic, Pixar co-founder Ed Catmull is a life-long student of what makes organisations ‘work', and this book is an absolute treasure trove of insights and learnings. Aside from that it's a fascinating behind-the-scenes account that goes a very long way to explain how Pixar so consistently makes such brilliant films. Essential reading for anyone interested in management and innovation.

March 26, 2016
paullu
Paul@paullu

Very good retrospective on Pixar, with a lot of great advice on management and creativity. Sometimes gets a little too much into the “and then we solved it, aren't we great” side of things, but that's really just a minor quibble. The afterword, on working with Steve Jobs, is better than the entire Steve Jobs authorized biography.

August 2, 2014
adam
Adam@adamSupporter

The full title for this one is “Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration”. Hearing the title and knowing it was written by Ed Catmull, one of the cofounders of Pixar, was enough to draw me in. As someone who works in technology, but also leans towards ways of managing projects, this one hit on a long list of points that were relavant to working at Code School. Although on a completely different level, the way Pixar puts out pictures each year with multiple teams and different departments is similar to Code Schools monthly course structure. Page after page I saw problems that were familiar to me, and how they solved them at Pixar.

July 19, 2014
colingooding
Colin Gooding@colingooding

I find rating a book like this difficult because a lot of the opinions expressed in it around how to foster an effective working environment are already practiced at my work place, so I find myself without a lot of new ideas coming out of it. I'm not sure if these things were as widely adopted six years ago when they were written, but they certainly are now.

The book is well written and charming though, and provides some neat insights to the process at Pixar over the years (though again there are a few stories I had already known, perhaps just from other sources referencing this book).

April 28, 2020

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