Creativity, Inc.

Even though people mention the book constantly, I've delayed it for some reason (probably I'm not into animation). But what a mistake that was!

Animation, Pixar's and Ed's history were used as a narrative to showcase different aspects of defining your company's culture. The great thing is the first hand experience, rather than the typical “a study says”. It feels extremely humane, more over with the constant reminding of what went wrong. People often praise their achievements, but rarely talk about failures.

A must reads for anyone who's into company culture, leading teams, managing leaders/projects/products, and even more needed for company owners. Would be helpful for the most “regular” person, looking for ways to make is work environment better.

Favourite quote: “Balance is more important than stability”