Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

2006 • 273 pages

Ratings18

Average rating3.9

15

My rating of 3 reflects my point of view coming from the engineering side. That is, I did not feel this book was overly helpful when I was working mostly as an individual contributor. I might well find a reread more useful being more on the management side.