Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

By
Geoffrey A. Moore
Geoffrey A. Moore,
Regis McKenna
Regis McKenna
1991 • 256 pages

Ratings25

Average rating3.9

15
isovector
Sandy

Helped identify /lots/ of potential failure modes for my one-day startup.

February 26, 2014Report this review