Customer Genius: Becoming a Customer-centric Business

Customer Genius: Becoming a Customer-centric Business

2008 • 426 pages

Interesting case studies, in a way that takes part of their business, to positively support the author's view. The examples are context sensitive.

I was left feeling generally unfulfilled by the book, wondering if it was really just for inspiration - a coffee table book.
This perhaps sounds a little harsh, but strangely I did not feel much about the book after having read it.