Design Thinking for Strategic Innovation
What They Can't Teach You at Business or Design School
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15
What They Can't Teach You at Business or Design School
Ratings1
Average rating2
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
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I picked up this book because of its beautiful design, and also because I own a small business and value strategy, but am not familiar with “design thinking” and hoped this would be a good primer. The subtitle, “what they can't teach you at business or design school,” gave me hope that it would be a high-level introduction to a new topic.
Well, it is high-level, perhaps to a fault. My impression is that it's written for executives or managers rather than practitioners, and deals primarily with the “why” (the benefits of “design thinking”) with some emphasis on the “what” (a sometimes-clear exploration of what design thinking actually is, though I was still a bit fuzzy at the end of the book), and very little about the “how.”
My disappointment with the book is probably a case of audience mismatch. I'm a mix of in-the-trenches practitioner and small biz owner, so I'm looking first and foremost for practical applications of interesting ideas. This book celebrates the ideas themselves, and as a result (and due to the formal writing style), I had a hard time staying focused on the content. I would have appreciated more concrete examples (there were some, but they were few and far between).
But speaking of the content: it is beautiful. The design of the book is fantastic, and left me feeling happier about the effort of reading the text. Lovely as the design is, though, I wish I found the writing as delightful.