I saw this on the list of the library's new ebooks and I was excited to read it because I'm pretty interested in consuming ethically. Presumably anyone who picks up this book would already be interested in these issues, but it's written to a... less educated consumer audience? Does that make me a snob? Whatever, like, fucking duh you should bring your own mug to coffee shops. It did have some interesting insights about the companies it was evaluating. Also, I was surprised by how lenient it was in its rankings. Like, Hawthorne's conclusion for Trader Joe's is that it doesn't deserve its good reputation for corporate social responsibility, “but who cares?” I mean... I kind of care? That's... kind of why I wanted to read this book? Will Naomi Klein please write a book on this subject? (I mean, I know she already wrote No Logo. You should probably just read [b:No Logo: No Space, No Choice, No Jobs 647 No Logo No Space, No Choice, No Jobs Naomi Klein http://photo.goodreads.com/books/1317792732s/647.jpg 621375] if you're interested in businesses & consumerism & such.
