Family Fortunes

Family Fortunes

2012 • 324 pages

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15

I was deeply unimpressed with this book. It reads like it was written by a ranting boomer who has managed to figure out how to write a blog, which it pretty much is. I looked at Bonner's blog and could not get through a single article without a gag or eye roll. There were a few parts that I enjoyed which made me keep reading, but mostly out of sheer desperation to make the read worthwhile. Those parts included his advice on growing a business (i.e. “the fastest way to make money is to make money slowly. You can try to make it fast forever and never get anywhere. But try to make it slowly... and you'll probably end up with at least something eventually.”). Sound advice, but that grammar though... :(

The author has very strong opinions and assumes a tone that feels extremely disparaging and preachy to younger generations or anyone who disagrees with him. I would consider myself novice investor, but I know the basics well enough to tell when his data is inaccurate. His examples unflaggingly assume worst-case scenarios and when the most disastrous case is your baseline it's easy to make Bonner's examples seem credible. He seems to believe that the only way to make money is by starting a business, working 12 hour days, making your wife stay home (oh yeah he's sexist too), and retaining long-term control of said business by forcing all your children to work in the family business. I would skip this book entirely and find another one that better written and less doomsday.