Finding Ultra

A handy guide to the products and services offered by a California entertainment lawyer.

If you like paying for a book that tells a little bit of story and a whole lot about all the other great things you can buy from the same author, you'll love Rich Roll. From the shoehorned chapter about his marvelous PlantPower – “vegan” to the rest of the world – diet, to the appendix jam-packed with his Jai sports drinks and Jai eCookbook and Jai cleansing program and Jai meditation program and his wife's debut music album(?), you'll be drooling at all the money you can soon give Rich Roll.

The shame is that there's a lot of solid nutritional and training advice, but it's so thoroughly interwoven with his sales pitch that it's difficult to separate the advice from the marketing. The incessant 12-step sloganeering gets tiresome, too.

For a good memoir about ultraendurance and veganism without all the self-promotion, read Scott Jurek's Eat & Run.