Haunted Empire
Ratings1
Average rating4
15
Ratings1
Average rating4
Draws on more than two hundred interviews with current and former executives, business partners, Apple watchers, and others to present a look at the state of Apple two years after the death of Steve Jobs and offer clues to its future.
"Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products"--
Reviews with the most likes.
Main takeaways:
- the book was unfairly trashed. Culprits were likely Apple fanboys
- Yukari's book came at a time when Apple did seem to slide down in regard and profits. It has since become a trillion dollar company. However, her points about Apple being caught in the “innovator's dilemma” still stands. I can't remember any innovative products coming out of Apple anymore. It has become a mature company, far from the disruptor it was. It is now operated by operators instead of the creatives, so innovation will be stifled.
- it's sad that we celebrate people who prize profits over people
- the “heroes” caused so much of suffering and environmental damage. For what? Human greed, alas.
