Hit Makers

The concept behind “virality” has always seemed vague. In the early internet days before Twitter and big stars with their own internet followings, very few things achieved this. In retrospect it makes sense - the systems weren't there to support the fast flow of ideas. Now though, a single celebrity Tweet can lead to something going viral.

The concept that stuck out to me most was the idea that most people want something new, but they don't want it to be TOO new. They usually want a better version than something they need to be a beginner again. This quote hits on that idea: “Most consumers are simultaneously neophilic – curious to discover new things – and deeply neophobic – afraid of anything that's too new.”