How the Gringos Stole Tequila

It's incredibly fascinating how our understanding of tequila has evolved over time. From the mixtos of our youth, served more as a dare and leading to mornings of regret — to the first wave of 100% pure agave tequilas including Patron that broke open the North American market. As the market began to grow exponentially, conglomerates looked to mass production, leading to the industrialization of the spirit. Massive planting of blue Weber agave is creating a monoculture which threatens genetic robustness, leaving entire yields vulnerable to a single blight. Big business is also working to crowd out independent growers and celebrity tequilas are more concerned with turning a fast buck. Even the 100% pure agave tequilas could sneak in a single percentage of flavouring agents without having to change the labeling, leading to aficionados looking for truly additive free tequilas still using traditional methods. Which leads us to folks seeking out mezcal for a truly small batch, terroir infused, artisanal spirit.

Chantal Martineau tells the whole story in an engaging, in depth way that makes this essential reading for the tequila fan.