Lethal Generosity

FASCINATING LOOK AT SUCCESSFUL BIZ STRATEGIES

Shel Israel explores the concept of providing customer centric service vs. business centric service and how that works in today's world.

While the regular practices of business over the last 100 years have focused on how to make the most money by telling the customer what they need to buy...Lethal Generosity is about LISTENING to the consumer and providing them with the best possible solution. Even if that means sending them to another store to get a better deal. By doing that, you lose the initial sale, but gain a loyal customer who will champion your brand.

It was also interesting to hear about some of the technologies that businesses are implementing to make the shopping experience more customizable and helpful. It'll be interesting to see where this beacon tech will take us over the next few years.

Jeffrey Kafer did a great job narrating this book. I kept forgetting that he wasn't the actual writer because the stories sounded as if they were experiences he himself had.

This audiobook was provided by the author, narrator, or publisher at no cost in exchange for an unbiased review courtesy of AudiobookBlast dot com.