Loved: How to Rethink Marketing for Tech Products

This book was a good read that offers a fresh perspective on marketing in relations to product management, UX design, and the philosophy of creating. Lauchengco explains the fundamentals of product marketing and how to adapt product marketing to more agile processes. The book was very informative and gave me a better understanding of the role of product marketing. I recommend this book to someone interested in learning more about product marketing and grasp the basic concepts. But I also think the book gives a limited view on the PM role, and that role has been better explained in other books.

Happy reading! :)