Ratings39
Average rating3.7
A great practical set of ideas about how to tame your creative potential. The core idea of the book (and the guys from 99u.com) is that the creative world is too obsessed with “idea generation”, but in reality creative work takes 1% inspiration and 99% perspiration. The content is then provided in four chapters, each focused in specific requirements to integrate the creative mindset in your life: (1) Routines: the set of habits/actions/behaviors you practice in a daily basis (2) Focus: the act of putting your whole attention on the task at hand (3) Tools: how to take control of technology and use it in your favor (in opposition of tech taking control over you) (4) The process: tips and advise about how to run the long-distance and keep the momentum. As a whole the message is clear, creative (personal) work requires quiet spaces and a specific mindset -key triggers, metrics used for motivation, the long-term goals in mind, etc-, uninterrupted focus in blocks of time, the leverage of tech tools and strategies to keep the pace in the long run.