Moonwalking with Einstein

I was trying to read this book since 1.5 years, but couldn't get through it (or may be had found some other interesting books to read). This book started out great. I thought I will learn something new, may be some memory tricks which will be useful (I have trouble remembering names of people, sometimes even my close friends, so I thought this book will give me some tricks to remember names and places). But this is more like authors own journey to win Americas Memory Championship and how his mentor helped him get though it. Sprinkled very sparsely are the trips and ticks and history of the competitions. Author (unnecessarily) picks on one of the memory savant (Daniel), as if there is some personal vendetta against him. Although I learnt some memory tricks like Major System, Memory Palace and PAO system, but overall Signal-To-Noise ratio of the book is very less. May be I picked this book with wrong expectation.