More Than a Motorcycle

Very interesting case study of a major change initiative at Harley-Davidson. These are the types of leadership “texts” that I like to read. First off, the book does not try to be the “one-size-fits-all” cookbook that many texts do. The authors recognize that while many of these initiatives worked at Harley, they mail fail at other organizations.

Additionally, it is nice to see a pair of authors give the reason an initiative was selected, what went well and what failed, and what the end result was.

A well-written text that is easy to read, “More Than a Motorcycle” is in the same category of “advice texts” as “Nuts!” and “Guts!” (by Kevin and Jackie Freiberg on the successes of Southwest Airlines).