Narconomics

Narconomics gives a business overview of how the $300-billion global drugs industry works. From human resources to PR to franchising and diversification,. This book shows how drug cartels run their operations like successful businesses. British journalist Tom Wainwright explores the economic phenomena at work behind the world's drug problem. In doing so he presents new insights into how governments can defeat it.

Human resourcing can be a difficult. Loyalty is short-supply and mules are regularly caught. Men and women do stupid selfies of their crimes and are not always subtle. Settling scores within an organisation can be a frustrating bureaucratic process.

Public relations, collusion and fostering good relations is also important. But relationships with governments and communities can be undone by market competition.

The Internet means cartels have to reach out to their communities. They use effective digital marketing and diversify into new markets (migrants). Or they invest in offshore sites to run their business without inferences and regulations. Social media and regular media has become as much a tool of brand cultivation as its has terror.

Wainwright divides his book into ten chapters. These address an area of business practices that adopted by the drug cartels:

Chapter 1 is about supply chains.Chapter 2 is about the decision to compete versus collude.
Chapter 3 is about human resources.
Chapter 4 is about public relations and giving to the public.
Chapter 5 explores “offshoring” in the drug world.
Chapter 6 describes how franchising has come to be applied to drug cartels. The most famous case is that of the Zetas.
Chapter 7 focuses on synthetic drugs that has popped up. The topic is innovating around regulation “legal highs”.
Chapter 8 we learn that the drug world hasn't missed the online retail phenomena.
Chapter 9 examines how drug traffickers diversify.
The last chapter investigates the effect of legalization

There is an extensive conclusion. This connects together many of the key points made throughout the chapters.

Wainwright regards the war on drugs as a failed, expensive experiment. He acknowledges the drug-related violence in Mexico. He understand the corruption in the Caribbean and the overdoses in the United States. But he suggests that society must find a better way to control narcotrafficking. Wainwright suggests the strategy and tactics of government do not make economic sense.

He describes his travels to the cartel killing fields in Mexico and the coca farms of Bolivia. But he wonders why they are burned. As it is the livelihoods of the farmers which are destroyed not those of the cartel. He also explores the effects of legal grow houses of Denver. He sees the legal cannabis industry as an alternative to misguided efforts to control drugs. The government offers no incentives to those using lands to grow marijuana and cocaine to switch to legal crops. Not only are the wrong lives destroyed, targeting the source of supply for drugs is like increasing the price of paint to stop a painter from drawing.

Narconomics is a good introduction to the nature of the drug trafficking business and the many flaws of the war on drugs. Wainwright writes in a digestible, enjoyable way as he guides you on a fascinating journey through some of the most dangerous places in the world. In these places drugs are grown and manufactured all the way to the end users. A welcome boost for how and why economists and economics in general have something very useful to say about how the world could be a better place.