Never Touch a Shark

I like these touch books because I like the quality of the touchable areas and because my kids adore touching the animals they shouldn't (after all, how often do you get to do the exact thing your parents are telling you not to do AND not get in trouble?), but I am also confused on why a book would encourage kids to do things they're told not to do in the first place. That said, it's catchy and I chose to buy the book knowing what it was about.

Only other thing was the idea/cheer rhyme. I can only assume idea is pronounced ‘idear' where the author is from?