Newsletter Ninja

The essential guide for running an email list.

When you promote your books you hear the following advice: run ads, write series and have an email list.

The problem here is that while good advice, each of those things require certain levels of investment and understanding. The email list and doing newsletters seems like the easiest thing, right? Well, when you start seeing your list ballooning up it seems cool. Hey, I've got hundreds more people on my list! Then you start sending and the unsubscribes grow, the open rate lowers, the click rate is a desolate hellscape.

What giveS?

Tammi's book helps to show that email lists aren't just for marketing, they're for building genuine fan bases and interacting with people instead of trying to sell them stuff. Everyone is trying to sell something these days, don't be that person.