Originals: How Non-Conformists Move the World

Even though this partially gave off a slight how-to-get-rich-by-picking-the-right-idea vibe, it was full of interesting examples and studies. How hard it is to pick your idea, persuade others to join your cause, to go against the grain. There's not much original content in the book itself, but a lot of interesting titbits that are worth repeating.