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Average rating3.8
The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour.
Reviews with the most likes.
It's unreal how Seth wrote this book more than 20 years ago. And most of it is still relevant. A must-have.