Platform

A wealth of information that I will revisit several times. It can be almost too much information and can be overwhelming. I took away a couple points this reading and I'll take away a few more next time.

Having never read his blog or most of the others he mentioned, his information and resources were new to me. If you are familiar with his blog or that of other experts that he mentions, you may not find as much useful information in here. If you are just beginning in the world of social media and marketing, this book would be very helpful. This is one book that your personal experiences and goals can make or break its usefulness to you.